Product Packaging Design "Mamam Roti" in Purwodadi, Central Java

Mamam Roti's food business product from Purwodadi, Central Java Province, which was initiated in 2018 considers that packaging is not a priority increasing sales, but only focuses on the quality of taste bread. The purpose this design to Roti, as an effort build brand and identity able display image consumers, especially competitors, so it becomes special attraction when sold people Purwodadi City. carried out using qualitative research methods by conducting observations, interviews, documentation literature studies. data then analyzed SWOT analysis for products Unique Selling Proposition (USP) analyze packaging. This Roti concept displays simple elegant impression, namely displaying visuals do use many illustrations or images, [p1] with flat vector shapes highlight logo visually. In visual there text form Instagram social media information. red, peach, white colors bright clean impression shown design. [p1]please format according journal template